PMcrunch

small business consulting

I run a Saas company that supplies help in the form of small business management and accounting software tools and know-how to thousands of startups and small businesses around the planet and whenever I explain to people what I do, I always get asked the same question “Given my working knowledge, how could I put it to use and make earn cash quickly from small business consulting? I’m always ready to supply guidance as I am fortunate enough to spend a significant portion of my day interacting with small business owners and workers enthusiastic to chat at length about their challenges.

This is the advice that I offer:

The web is a perfect platform for finding customers and it makes it simple to reach them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with better ways of doing things and help them tackle issues.

Information marketing – package and sell your expertise to businesses through the Internet

What I am about to tell you doesn’t just apply to small businesses. You can repackage and sell your expertise in a electronic format such as video, audio or documents. The systems to construct excellent material are readily available on the network. Creating a series of lessons in easy to consume digital formats is now simple and inexpensive. You just have to be prepared to spend a bit of time getting to know the tools. material] that you can either sell or give away to get your target customer’s attention.

You have to decide what you want to achieve. Consultancy and Information marketing go hand in hand and if you do both can be very provide a substantial income as the consultancy will provide you with the questions, the answers to which repurpose for sale through the internet and sold over and over again.

If you are starting from scratch with no customers but have expertise you know would be needed by others then make a no longer than 120 secs video to introduce yourself and your expertise to your market. Unless you know the potential client(s) precise problem then make the video generic and adhere tothe following format – S.T.A.R (Situation or Task, Action, Result). Be creative and concise. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Follow this up with a phone call. If you know the specific nature of the potential client(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.

This method is ideally suited to situations where you are individually targeting potential client(s). The one objective you should be constantly pursuing is the creation of a list that you can converse with and sell product to.. Treat the people on your list well and they will tell you their needs to which you can match and your content products. The more people on your list the more consulting and information marketing opportunities you will discover. If you would like to know more about how to do this then click on any of the links in this article. I would be happy to help you.