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The Real Deal with White Papers: An Effective Project Communications Medium

December 13th, 2007 · No Comments

You’ve heard the term white paper somewhere before but you don’t know what it is. It would surprise you to know that white paper, as simple as it sounds, has an effect on the very country you reside in. There are a lot of popular white papers written over the years – particularly in government policies that affect the lives of many people.

Nowadays, white paper is being used commercially by businesses all over the world. The purpose is to give detailed information on certain problems that their product can solve.

But what is a ? White Paper is a reliable report. It is used to educate, to bring together hints for a company, or to assist people in making their decisions. Furthermore, White Paper is also a summarized report of a proposal for improvement on certain government policies. In general, a white paper is educational in nature, providing good content that also informs readers to make them want to learn more about related products and services.

White Papers in the Government

In government, white paper is considered an unofficial term for a legislative paper detailing policies in the government. The government issues white paper that outlines policies or propose course of actions for a particular issues of concern. Generally, white paper is considered as a means of consultation for information on new legislation. It does imply an obvious intent of the government to propose a new law.In addition, in government white papers are often created to promote, disseminate, and share technical ideas that will spread knowledge and awareness throughout and across organizations.

White Papers in Business

In recent years, white paper is being adapted by businesses to present the advantage of certain products. These white papers are usually used to produce sales. It is designed as a marketing tool to endorse company products that relates to topics and issues that the white paper discussed.Using white paper as a means of generating sales is far from the original concept. Due to its influential characteristics white papers should be cautiously constructed. This will prevent the impression that the author’s purpose is to sell. White paper should be done traditionally. It should educate, and it should focus on the need of the readers. It should not be used to satisfy the purpose of a “few good men”.Similarly, can be used to communicate complex information about your project, and thus is an effective means of project communications to certain groups of stakeholders.

Tags: Project Management Process

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