PMcrunch

There is lots of good talk about project metrics. Much of it centers on project performance. But there is another side to it, organizational metrics, related to how the project is contributing to overall organizational goals. Thinking a little differently and exploring a different perspective can provide better focus and produce more positive impact.

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Project Communications plans provide project managers with the opportunity to think through how the various stakeholders and the project team will communicate with one another. I think a case can be made for thinking a little more broadly about this in today’s Web 2.0 world.

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Billboards are arguably one of the oldest means of promoting products and services commercially, for mass marketing. In terms of sheer size, billboards are the largest, capable of being displayed and viewed from a considerable distance. In the right situation, they can be an effective means of project communications.

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Do you know who your project stakeholders are? Effective communications and expectation management starts with understanding the needs of various project stakeholders. To aid in identifying project stakeholders, eight categories are described.

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