PMcrunch

When it comes to press releases, there’s not much difference between creating one for newspapers or magazines, or for the World Wide Web. What’s important is that you are able to maintain all of the important elements that should be present in an advertising copy. But more important is that the release is, in some way, newsworthy.

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Basecamp represents terrific “project management tools for the masses”. It is lighter weight, purely web-based, hosted, and oriented to smaller users who would benefit by connecting over the web. It is “everyman’s project management software” - but without being software at all.

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It is good for project managers to learn persuasion techniques used in sales. It was discussed how you need to sell yourself first and your products or services second, and how using the person’s name effectively can go a long way to building rapport. This post extends our sales skills discussion to various ways to use language to communicate for results.

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