PMcrunch

Marketing projects are important to companies, simply because they provide the opportunity to increase the top line of the business. That is, they are initiatives focused on driving revenue, as opposed to controlling costs. I have been thinking about three keys for how to lay out the requirements for such such revenue-enhancing marketing projects.

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In these tight times, we are acutely aware of cutbacks, of scarcity, and of the need to streamline. However, really, these are indicative of management practices that should be occurring all the time. In portfolio management, especially, it is important to have a healthy balance between short term considerations and long term considerations. It is all a balancing act and the equation really only changes slightly during a downturn, such as we are currently experiencing.

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The business analysis function is one that needs to be managed with care and the wisdom of experience. Business analysts handle requirements management, systems analysis, business analysis, requirements analysis, or consulting. The various activities around these functions take place throughout the project and require continuous monitoring, starting at a high level near the beginning of the project. This post explores key business analysis activities throughout the project lifecycle.

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You are new to a project. The project itself is new, or perhaps you have been handed an initial project. The project charter is a great place to start to get yourself oriented to where the project fits into the organization.

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Good projects map well to organizational goals. In fact, the best organizations make sure their initiatives are in alignment with their strategic plan. Whether for project initiation or for simply evaluating how the value of a project fits within the organization, becoming familiar with the strategic plan is invaluable.

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